See what is holding the site back.
Keep what still works and identify the pages, content and journeys that need attention.
Built by a British business for British SMEs
Website refreshes for small businesses that need to look sharper online.
Fast, practical website refreshes for small UK businesses that have outgrown their current site. Clearer content, stronger design and lightweight implementation, without clunky editors, slow page builders or endless back and forth.
Projects start from as low as £900.
01 Sharper design and structure
02 Lightweight, easier to manage
03 Clear pricing from £900
When the business has moved on
For small businesses whose websites have gone stale.
Most small business websites start in a perfectly sensible place: a Wix template, a Squarespace theme, a WordPress setup or a custom build that worked well at the time.
Then the business moves on, but the website does not. The design feels dated, pages become awkward to update, performance slows and the site no longer reflects the quality of the business behind it.
GXUX offers a cleaner way forward: a focused refresh with a sharper user experience, stronger visual design and lightweight implementation, without turning it into a long, complicated rebuild.
Make the website easier to understand.
Clearer structure, sharper messages and more useful routes help visitors find what matters.
Bring the website up to where the business is now.
Stronger design and a lighter build create a more credible, manageable foundation.
Concept refreshes
A faster way to test a better website direction.
Quick concepts showing how an existing small business website can become clearer, faster and more useful without losing its identity.
Direction, not client case studies. These are independent concept refreshes and are not presented as completed or approved client work.
01Restaurant / hospitality
Sukanya Thai Restaurant
A clearer restaurant experience with stronger food imagery, opening information, menu routes, booking and contact actions, and a better mobile-first journey.
Original captured 2 July 2026
02Restaurant / bar / hospitality
Coco Tang
A more atmospheric refresh concept that improves hierarchy, visual impact, booking routes and customer confidence while keeping the original venue feel.
Original captured 2 July 2026
03Trades / property services
Active Response
A practical trade website refresh with clearer service routes, stronger trust proof, mobile contact actions and a more credible first impression.
Original captured 2 July 2026
04Local restaurant / hospitality
Luna Rossa
A warmer, more image-led restaurant refresh with better structure, location cues, booking prompts and a more premium local feel.
Original captured 2 July 2026
A practical step forward
What a GXUX refresh can improve.
Better structure, stronger design and lightweight implementation, focused on the parts of the website that matter most.
Clearer structure
Turn confusing pages into a simpler, more focused journey that helps visitors understand what you do and why it matters.
Stronger visual design
Refresh tired layouts, typography, spacing and content so the site feels more credible, polished and current.
Faster performance
Move away from slow, bloated pages and heavy website builders towards a lighter, cleaner implementation.
Easier updates
Reduce the pain of clunky editors, plugin dependency and endless manual tweaking.
Better mobile experience
Improve how the website works across mobile, tablet and desktop, where many first impressions happen.
Senior UX and UI thinking
Apply proper product design thinking to a small business website refresh without making the process bigger than it needs to be.
Clear project options
Premium first impression.
Practical price.
Most website refreshes sit between £900 and £6,000, depending on the number of pages, content, imagery and support needed.
01
A sharper one-page site
Website Refresh Starter
From £900A practical starting point for businesses that have outgrown a one-page site or need a sharper first impression.
- One polished homepage or landing page
- Existing brand and imagery used where possible
- Copy tightened for the web
- Responsive static build
- Contact section and clear actions
- Basic deployment support
02
The right fit for most SMEs
Most popular
Website Refresh Core
Usually £1,500–£3,000For SMEs with a tired or awkward website that needs clearer structure, stronger design and a better mobile experience.
- Homepage and key service sections
- Contact or enquiry journey
- Copy rewrite across main pages
- Existing assets shaped into the layout
- Trust signals, reviews and proof
- UK hosting setup available
- Basic support after launch
03
A fuller multi-page refresh
Website Refresh Plus
£3,000–£6,000For businesses that need more pages, stronger content and a more complete journey without a drawn out rebuild.
- Homepage plus key service pages
- Stronger content structure and rewrite
- Image sourcing or image direction
- Before-and-after concept work
- Trust and customer journey improvements
- Hosting and support options
- Ongoing amendment plan available
The finished work often looks more expensive than it is. That is intentional. The aim is to give small businesses a premium first impression while keeping the refresh focused, lightweight and fairly priced.
Have a fixed budget? Say so. Scope, price and timings are agreed upfront, and we can shape the work around the most useful improvements first.
Know a business that needs help? View GXUX referrals
Clearer content
Built around clarity, trust and enquiry.
Most small business websites do not need more copy. They need clearer copy. GXUX can reshape your existing content into shorter headings, clearer service descriptions, better calls to action and pages customers can understand quickly.
A stronger outcome
Less platform bloat, more useful content.
Your website should not feel like another admin job. GXUX turns tired websites into sharper digital experiences that look better, load faster and give people more confidence in the business.
UK built and hosted
Designed, built and hosted here in the UK.
GXUX websites can be hosted on UK-based servers through Fasthosts, with data centres in Worcester and London.
That means a lightweight setup that avoids bloated themes, unnecessary plugins and confusing page builders—with practical UK support when it is needed.
UK hosting available
WorcesterUK data centre
LondonUK data centre
Built in the UK
Hosted in the UK
Supported in the UK
Built for small businesses
Who GXUX is for.
Local service businesses, trades, clinics, restaurants, independent shops and professional services whose website has not kept pace with the business.
- 01Wix or Squarespace sites that now feel limiting
- 02WordPress sites slowed down by themes and plugins
- 03Older custom websites that now feel dated
- 04Websites that are awkward to update
- 05Sites that no longer work well on mobile
- 06Websites that no longer reflect the business
How the refresh works
A better website without the usual web project baggage.
A clear sequence that improves the important parts first and keeps the project commercially sensible.
Five practical steps
- Review the current site. See what works, what feels tired and where visitors may be getting lost.
- Restructure the key pages. Simplify the message, hierarchy and customer journey.
- Design the refreshed experience. Create sharper layouts and responsive page designs.
- Build lightweight. Avoid clunky editors, plugin overload and slow page-builder baggage.
- Launch and improve. Start with a stronger foundation that is easier to manage over time.
What gets left behind
- Tired layouts and dated typography
- Slow pages and plugin bloat
- Unclear or overlong copy
- Poor mobile experiences
- Clunky editors and manual tweaking
- Pages that no longer match the business
Senior product designerUK based15+years
designing
Built by Graham Humphrys
Designed by a senior UX and product designer.
GXUX is run by Graham Humphrys, a UK-based senior product designer with more than 15 years of experience across fintech, SME finance, digital products, design systems and websites.
His work connected to Funding Circle gave him a clear view of the pressure small businesses are under and how easily a once-useful website can fall behind. With GXUX, you speak directly to the person reviewing, designing and shaping the work.
View Graham’s UX and product design workA useful first conversation
Start with a simple website review.
If your site feels tired, slow or harder to manage than it should be, GXUX can help you move it forward with a focused, lightweight refresh.